How it works

One real problem. Two teams of two. No preparation. Two hours.

1. 01

   The Brief

   A real business owner walks in with a real problem from his business.

2. 02

   The Build

   Each team of two takes a blank screen to something that works.

3. 03

   The Outside World

   Real people, reached in real time. They have to get a reply.

4. 04

   The Pitch

   One shot to convince the person who lives with the problem.

How teams are scored

No winners and no losers. Every team is tested, scored and walks out with honest feedback. Each is scored out of 10.

• Clarity

  Can you say it simply?

• Reach

  Can you get a stranger to reply?

• Usability

  Does it work without you explaining it?

• Conviction

  Can you make them believe in it?

After the clock stops

Investor & Advisor Round Table. Investors and advisors sit down with the founders: what they saw, what they would back, and what early founders most often get wrong.

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